Top Challenges Facing Salespeople Today

May 2, 2023

As salespeople, we all face challenges that can make our job quite difficult. With the rise of the digital age, there are new challenges thrown at us every day. In this article, we will discuss what those challenges are and how to overcome them.

  1. Increased Competition

The rise of digital marketing has made it easier for companies to reach a wider audience, which has led to an increase in competition. This means, that salespeople must constantly adapt and find new ways to differentiate themselves from their competitors.

  1. Lack of Trust

With so much information available online, buyers are more skeptical than ever before. They have access to product reviews, ratings, and feedback from other customers. Salespeople must work hard to establish trust with potential customers, and a lack of trust can be a major obstacle to closing a sale.

  1. New Buyers

Millennials are now the largest generation in the workforce, and they have a different approach to purchasing. They are more likely to do their research online before making a purchase, and they expect a fast and seamless buying experience.

  1. Limited Budgets

Many companies have limited budgets, and salespeople need to be able to demonstrate the value of their product or service. This means that salespeople must be skilled at showing how their solution can help the buyer achieve their goals while staying within their budget constraints.

  1. Complexity of Products

Many products and services are becoming more complex, which can make it harder for salespeople to explain those services to potential buyers. Salespeople must be able to simplify technical information and make it easy for the buyer to understand how the product or service could benefit them.

  1. Short Sales Cycles

In today’s fast-paced business world, sales cycles are becoming shorter and shorter. This means that salespeople need to be able to quickly establish trust, qualify the buyer’s needs, and close the sale before the buyer moves on to another option.

  1. Remote Selling

The COVID-19 pandemic has forced many sales teams to work from home and sell remotely. This means that salespeople need to be able to connect with potential buyers virtually, which requires skills such as video conferencing, chat, and email communication.

In conclusion, salespeople face numerous challenges in today’s business world. They need to constantly adapt and improve their skills to stay ahead of the competition and meet the changing needs of today’s buyer. By addressing these challenges, salespeople can improve their performance, close more deals, and ultimately achieve greater success.


Written by: Hans Hansson

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Hans Hansson is the President of Starboard Commercial Real Estate. Hans has been an active broker for over 35 years in the San Francisco Bay Area and specializes in office leasing and investments. If you have any questions or comments please email [email protected] or call him at (415) 765-6897. You may also check out his website,